HBO’s The White Lotus returns for Season 3 on Sunday, February 16, and as die-hard fans we could not be more excited. Season 3 takes place in Thailand, a completely fresh destination for the series that previously highlighted the luxury of Maui, Hawaii, and the romance of Taormina, Sicily.

Similar to Season 2, there will be a full new cast with the exception of one returning face. While we’ll miss the iconic Jennifer Coolidge as Tanya McQuoid (RIP) in this season, we’re excited to Season 1’s Natasha Rothwell return. Rothwell played the spa manager in Season 1 who was left with a generous tip from Tanya, so while the series will follow a new set of guests at The White Lotus, it promises the throughline that we’ve come to love. 

As the series gain popularity, it’s become abundantly clear that The White Lotus is more than our favorite television show but a full-fledged lifestyle brand. The White Lotus vibe is something that many try to achieve on honeymoons, one-in-a-lifetime trips, and more. People see themselves in these complex characters and love the temptation of a splurge to make every day feel like a vacation. 

From Season 1, one thing was very clear, The White Lotus was more than television. It was never marketed as a television show but the hotel franchise itself, even their Instagram, @thewhitelotus, has taken on the voice of the hotel from the very beginning. As Season 3 approaches, HBO has partnered with various brands to bring people deeper into the world of The White Lotus.

With this in mind, HBO is leaning in hard to make the show even more of a ‘lifestyle brand’ in Season 3 by infiltrating the many pillars of culture. Here’s how: 

FASHION

The show has partnered with Abercrombie & Fitch, Bloomingdale’s and Banana Republic (coming March 2025) to give fans a chance to shop like the characters in The White Lotus. Each include a collection of branded merch (I personally bought this crewneck from Bloomingdales!) as well as curated pieces that reflect the new Thailand aesthetic. Major retailers aren’t the only ones taking on The White Lotus vibe, the show is also partnering with more niche brands like luxury caftan brand, Camilla, footwear brand, Brunch, sustainable swimwear company, Fair Harbor, sunglass company, Diff Eyewear, and shoe brand, Roccamore. 

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FOOD

HBO is making sure fans can taste the thai flavors by launching an official Cocktail Book, a Mango Flavored Black Tea with Saint James Organic Black Teas, Thai Iced Coffee Coffeemate flavor, and mango sticky rice gourmet chocolate flavor from Compartés, as well as flavors that are inspired by the other season’s destinations. 

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HOME

The hotel aethetic is one that many have strived to bring into their home and The White Lotus is making it possible with partnerships with CB2 that will include bar sets, bedding, china serving plates, furniture, and decorative options. For fans who aren’t looking to fully bring The White Lotus vibe into their home decor, they can get a taste with a partnership with candle company, Nest New York,  

BEAUTY 

If you are in a vacation mindset, that means you need sun care, making this a natural partnership with clean-beauty brand, Supergoop! For those who want to live The White Lotus lifestyle and isn’t headed to a sunny location, HBO is also partnering with Kiehl’s on a travel skincare set. 

TRAVEL 

The show sparked a wanderlust for travel unlike anything else. According to Bloomberg, in Season 1, the show drove a 20% increase in tourism in Hawaii. In Season 2, flight and hotel searches to Sicily increased by 90% in the United States, and for Season 3, Thailand tourism is projected to see a 20% increase following the show’s premiere. 

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The series had an early partnership with The Four Seasons and with each season, spotlights another one of their stunning properties. These properties have been long-coveted as one-in-a-lifetime trips and now even more travelers are exposed to them through the series. 

The series continues to lead travel trends with a partnership with Away. The collection is inspired by the Thai aesthetic with lotus-flower motifs, leather-wrapped handles, and raffia textures and includes suitcases, totes, weekenders, and other travel accessories. 

As a fan of the show, I have put many of the above products in my virtual shopping cart as I wrote this article so I can live The White Lotus lifestyle in time for the Season 3 premiere. If nothing else, this shows HBO’s deep understanding of their fans’ interests and aspirations. 

Photo Credit: @thewhitelotus on Instagram.