In the high-stakes world of the 2024 presidential election, Kamala Harris' campaign has innovatively tapped into the vibrant energy of modern fandoms to galvanize support and engage younger voters in unprecedented ways. Recognizing the powerful influence of pop culture on the political landscape, Harris' team has strategically aligned with the passionate followings of artists like Charli XCX, Chappell Roan, Beyoncé, and Kendrick Lamar. This alignment is not merely a superficial endorsement, but a carefully crafted campaign strategy that integrates the ethos and appeal of these artists into the core messaging and activities of the campaign.

Charli XCX, known for her futuristic pop sound and strong online presence, brings a Gen-Z-savvy, progressive edge to the campaign – appealing to young voters who are deeply immersed in digital culture. Chappell Roan's rising popularity and authentic connection with her fans provide a fresh and relatable voice that resonates with those who value major changes within LGBTQ+ rights.

Beyoncé's involvement is a game-changer, leveraging her global superstar status and long-standing commitment to social justice to highlight Harris' dedication to equality and empowerment, alongside Kendrick Lamar, with his profound lyrical commentary on societal issues, underscores the campaign's focus on addressing systemic inequalities and advocating for comprehensive reform.

By weaving these artists' cultural significance into her campaign, Harris creates a dynamic and engaging narrative that not only attracts attention but also fosters a sense of community and shared purpose among supporters. This approach transcends traditional campaigning methods, blending the excitement of pop culture with the gravitas of political discourse. It leverages the emotional connections fans have with these artists to inspire political participation and activism, particularly among younger demographics who might otherwise feel disengaged from the political process.

A Very #Bratmala Summer

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A post shared by Kamala HQ (@kamalahq)

Charli XCX has had an enormous impact on pop culture this summer with her sixth studio album, BRAT. Since the release in June 2024, the album has sparked what fans and media are calling "Brat Summer," characterized by its distinctive neon green aesthetic and rebellious, carefree themes. 

The "Brat" movement encompasses more than just music – it's a fashion and lifestyle trend that embraces elements of Y2K and indie sleaze styles, symbolizing a bold, unapologetic attitude. 

Harris’s campaign capitalized on this cultural wave when Charli XCX tweeted, "Kamala IS brat," incorporating the BRAT branding into their social media strategy. This move was not just a clever nod to Charli's fans, known as the "Angels," but a strategic alignment with the youthful, edgy spirit that the "Brat" persona embodies.

@flextillerson kamala harris edit to 360 by charli xcx. brat presidency #kamalaharris #kamala #biden #harris2024 #charli #charlixcx #brat #360 ♬ original sound - aly

The campaign has seen fans creating "I'm so Kamala" edits, inspired by Charli's lyric "I'm so Julia" from her hit song "360," which has further amplified Harris's reach among young voters.

Charli's influence extends beyond her music, with her fans heavily engaging on platforms like TikTok, sharing content that merges their love for Charli with political advocacy. This synergy between Charli’s "Brat" persona and Harris’s campaign has energized a demographic that values individuality and modern pop culture, making political participation feel fresh and relevant, with fans going so far to even call Kamala #Bratmala.

What We Really Need Is What? A "Feminominon"

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VP Harris is definitely a part of the Pink Pony Club.

Chappell Roan, a rising star known for her distinctive pop sound and strong advocacy for LGBTQ+ rights, has also become a significant figure in Harris’s campaign. Roan's song "Feminominon," celebrated for its themes of female empowerment and self-expression, was used by Harris’s social media team celebrating her just hours after the candidate announced her run.

Roan's fanbase, which celebrates her for her authenticity and bold style, resonates deeply with Harris's platform on gender equality and social justice. By aligning with Roan's message, Harris taps into a community that is musically engaged, socially conscious, and politically active. Roan's influence, particularly on platforms like Instagram and TikTok, has helped amplify Harris's campaign message, making it more accessible and appealing to younger, progressive voters.

@kamalanomenonn With all these super maga bummer boys like you I need a super graphic ultra-modern girl like me💕✨ #kamala #kamalaharris #kaamalaharris2024 #democrat #dnc #kamalanomenon #chappellroan ♬ original sound - Kamalanomenonnn

Fans have also pinned Harris as a "Super Graphic Ultra-Modern Girl," creating edits to that female empowerment anthem as well:

The collaboration with Roan has also included appearances at campaign events and social media promotions that blend Roan’s music with Harris’s political messaging. This partnership underscores Harris’s commitment to inclusivity and equality, which are key issues for many of Roan’s fans. 

Beyoncé and Kendrick Lamar’s "Freedom" Has The Beyhive Buzzing to Vote

MOTHER!

Kamala Harris uses ‘FREEDOM’ by Beyoncé & Kendrick Lamar as her very first walk up song on her presidential campaign. pic.twitter.com/O8hEIHXnDb

— COWBOY CARTER Updates 𐚁 ⭑ (@B7Album) July 22, 2024

Beyoncé and Kendrick Lamar have long been powerful voices in music and social activism. Their song "Freedom," an anthem that addresses themes of liberation and resistance, has been approved by the pair to be used as an anthem for Harris' 2024 campaign. The permission and use of this track in her campaign is a significant endorsement that adds considerable cultural and symbolic weight to Harris’s political message.

Beyoncé’s BeyHive and Lamar’s fanbase are known for their passionate support and engagement with social justice issues. By aligning with these artists, Harris's campaign not only enhances its visibility but also taps into the strong community bonds and activist spirit within these fandoms. This alignment has helped Harris connect with a diverse and dedicated audience that values both musical artistry and social change.

The use of "Freedom" at campaign rallies creates a powerful and emotional atmosphere, reinforcing Harris’s commitment to fighting for justice and equality. This strategic use of music and cultural symbolism helps to draw a direct line between the campaign's goals and the values celebrated by Beyoncé and Lamar.

The Role of Fandoms in Politics

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Kamala HQ (@kamalahq) • Instagram photos and videos

The integration of fandoms into political campaigns represents a modern and effective strategy for engaging voters. Fandoms are more than just groups of fans – they are communities bound by shared values, passions, and identities. These communities are highly engaged, active on social media, and capable of mobilizing quickly to support causes that align with their values.

Harris’s campaign has adeptly harnessed the power of these fandoms, creating a buzz that extends far beyond traditional political outreach. By incorporating elements from Charli XCX’s "Brat" branding, Chappell Roan’s "Feminominon," and Beyoncé and Lamar’s "Freedom," Harris’s campaign has crafted a culturally resonant platform that speaks directly to the younger electorate.

You can follow the Kamala HQ account below to see what fandom they utilize next:

This approach not only makes the campaign more relatable but also amplifies its reach through organic social media engagement and grassroots efforts. Fans of these artists are not just passive observers; they actively participate in the political process, sharing content, attending events, and spreading the campaign’s message within their networks.

Harris and her team's innovative use of pop culture and fandoms in her 2024 presidential campaign highlights a new frontier in political strategy. By aligning with influential artists and tapping into their dedicated fanbases, Harris is not only expanding her reach but also redefining how candidates can connect with voters. This blend of pop culture and politics offers a fresh and dynamic approach to campaigning, one that recognizes the power of fandoms to drive meaningful change. As the election season progresses, it will be fascinating to see how this strategy evolves and impacts the broader political landscape.

Photo Credit: @kamalaharris on Instagram.