The Jonas Brothers are turning up the excitement this week as their long-awaited new album, Greetings From Your Hometown, is set to drop this Friday, August 8.

The album features fan favorites like “No Time to Talk” and “I Can’t Lose,” which have already been streaming heavily and fueling anticipation. But for many Jonatics, the wait feels almost unbearable as the brothers from New Jersey gear up for an action-packed summer that includes not only the album release but also their upcoming JONAS 20: Greetings From Your Hometown tour.

On August 6, the trio surprised New Yorkers with a pop-up concert aboard the NYC East River Ferry, partnering with Samsung TV Plus for a unique livestream event. While some fans were lucky enough to receive a text invitation from the official Jonas Brothers team, many super fans found themselves left out and frustrated at missing this exclusive experience. This mixed reaction reflects just how hungry the fanbase is for fresh content and intimate moments with the brothers.

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Despite the disappointment for some, the Jonas Brothers are ensuring their hometown fans get multiple chances to connect in person. In addition to the highly anticipated tour kickoff at MetLife Stadium, they are hosting two special album release parties in the New York tri-state area. These fan-centric events promise more than just a listening experience — attendees can expect exclusive merchandise, nostalgic vibes, and limited-edition giveaways to commemorate the new era.

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The first release party takes place at For the Record in Greenpoint (1107 Manhattan Ave.) starting at 6:30 pm. This event will feature free giveaways and special extras with any album purchase, and the best part? It’s free and open to all, with no tickets or RSVP required.

The second event happens at Generation Records in Greenwich Village, where fans can not only buy the album but also receive free tote bags and enter a raffle to win an autographed Jonas Brothers poster — a true collector’s item for any diehard JoBro.

Industry insiders note that the Jonas Brothers’ strategy of combining surprise pop-ups with highly engaging fan events and exclusive merchandise is a savvy way to deepen fan loyalty, especially as they prepare to hit the road on a major tour. These events embody the brothers’ commitment to their fan community and set the tone for what promises to be a memorable tour and album cycle.

Photo Credit: @jonasbrothers on Instagram.