Kim Kardashian is back at it again – this time swapping her iconic reality show drama for real-world heroics. Over the weekend, the reality TV star took to Instagram to spotlight an unsung group of heroes battling Southern California’s devastating wildfires: incarcerated firefighters.

These individuals are risking their lives for a meager $1 an hour, a wage that Kardashian says doesn’t even come close to reflecting their bravery.

“They get paid almost nothing, risk their lives—some have died—to prove to the community they’ve changed and are now first responders,” she wrote. “I see them as heroes.”

Kim Kardashian took to her IG story last night calling for incarcerated firefighters to receive better pay as they help fight the ongoing Los Angeles wildfires. pic.twitter.com/LvOpsBo8rD

— Complex (@Complex) January 12, 2025

Kardashian's advocacy isn’t a one-off. The 44-year-old entrepreneur has been a vocal force in prison reform since 2018, starting with her efforts to secure clemency for Alice Johnson. Now, she’s turning her attention to California’s reliance on incarcerated firefighters, a program that dates back to World War II but continues to operate under archaic compensation policies.

The California Department of Corrections and Rehabilitation (CDCR) reports that over 900 incarcerated firefighters are working around the clock to combat the flames, earning between $5.80 and $10.24 per day— plus an additional $1 per hour during active emergencies. Kardashian pointed out that these rates haven’t been adjusted for inflation since 1984.

“Imagine risking your life for wages that can’t even buy a meal at In-N-Out,” she quipped. “It’s time we start paying these heroes what they’re worth.”

California’s reliance on incarcerated labor for firefighting is a double-edged sword that has drawn both praise and criticism. On one hand, the program provides critical support during emergencies, with incarcerated individuals trained to cut fire lines, clear brush, and perform other life-saving tasks. On the other hand, their compensation remains shockingly low, with most earning between $5.80 and $10.24 per day and an additional $1 per hour during active emergencies.

Critics argue that this setup borders on exploitation. The state saves an estimated $100 million annually by using incarcerated labor, yet these workers face significant risks. Fires are unpredictable and deadly, and while professional firefighters earn competitive wages and benefits, their incarcerated counterparts do the same work for a fraction of the pay—and without the long-term job security.

Adding to the controversy, most incarcerated individuals trained as firefighters are ineligible to pursue the profession after release due to licensing restrictions. While recent reforms, like a 2020 California law, have aimed to create pathways for former inmates to join the firefighting workforce, barriers remain high.

Kim Kardashian demands that the +1,000 incarcerated firefighters battling the wildfires receive more than $10.24 a day. 💯 pic.twitter.com/KhfDSkxH7a

— My Mixtapez (@mymixtapez) January 12, 2025

“Essentially, the state is saving money on the backs of vulnerable populations,” one activist stated. “If we’re relying on these men and women to save lives and property, the least we can do is pay them fairly and ensure they have opportunities after release.”

Advocates argue that fair compensation and better career opportunities could help reduce recidivism and offer inmates a true second chance. As one social media commenter put it: “If they’re putting their lives on the line, shouldn’t we treat them like the heroes they are?”

Yet others believe the program is already generous. “They’re serving their time and getting training, food, and shelter,” a critic tweeted. “Isn’t that enough?”

For now, the debate rages on, much like the fires consuming Southern California. 

The devastating wildfires in Southern California have ignited not just flames but also a surge of celebrity support, with big names using their platforms to raise awareness, funds, and resources. Kardashian may be leading the charge for incarcerated firefighters, but she’s far from alone.

Dua Lipa was among those directly impacted by the fires, sharing her personal experience on Instagram.

“Absolutely devastating and scary couple of days in L.A.,” she wrote. “Thinking of all my friends and the people of the city who had to evacuate their homes. I’ll be sharing some links I find for anyone who wants to help donate to the shelters hosting displaced people. Stay safe and take care of each other.”

Meanwhile, Demi Lovato took to social media to offer both gratitude and actionable resources.

“Thank you to everyone who is showing up to help—from the firefighters to organizations providing meals and essential goods. I’ve been sharing lists of evacuation shelters for humans and animals in need, along with ways to give back for those eager to help,” she posted.

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A post shared by Demi Lovato (@ddlovato)

Other Hollywood heavyweights have stepped up financially. Halle Berry, Beyoncé, and Jamie Lee Curtis are among those who have donated clothing and significant sums to aid fire victims. Their contributions highlight the urgent need for community support during times of crisis.

Kardashian's push for fair pay for incarcerated firefighters adds a unique layer to the conversation. While many celebrities focus on direct relief efforts, her advocacy centers on systemic change. As a social media user aptly put it: “It’s not just about rebuilding homes—it’s about rebuilding lives and systems.”

Together, these celebrity voices amplify the urgency of the situation, creating a chorus that demands action for both immediate relief and long-term reform. 

Photo Credit: @kimkardashian on Instagram