Taylor Swift has strategically enhanced her brand with the recent trademark registration for Female Rage: The Musical, a pivotal move during the European leg of her Eras tour. The trademark, filed by TAS Rights Management—a company owned by Swift—captured a key thematic element she introduced in her Paris show.

This phrase, Female Rage: The Musical, ties closely to her newly unveiled Tortured Poets Department set, a concept she excitedly shared with her followers on social media. 

"This post is dedicated to the new Tortured Poets section of the Eras Tour (aka Female Rage The Musical!) and everyone who made these memories so magical," Swift wrote on Instagram. "To my crew, fellow performers, and band who worked tirdlessly in their break to concoct this suprise for you – but mostly for the fans in Paris. I'm so thankful that it was you we got to show this to for the first time because you gave us so much excitment, passion, and love. I'm SO fired up to play this for every crowd on the tour. See you very soon, Stockholm!" 

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A post shared by Taylor Swift (@taylorswift)

Fan Of View: The scope of the trademark is extensive, covering potential uses across musical and video recordings, along with a variety of themed merchandise. This action is partly defensive, aimed at curbing the unauthorized use of the phrase by third-party merchandise, and it's also an insanely smart commercial strategy to potentially develop official merchandise or other creative projects under this new banner.

During her Paris performance, Swift did not just continue the Eras tour – she revitalized it with fresh elements that included a new introductory sequence, extensive costume changes, and significant adjustments to her setlist. She restructured the performance order of her "eras" and incorporated seven new songs from her latest album, The Tortured Poets Department, which showcases her innovative approach to engaging with her audience.

Fans went crazy over spotting all of the new costume changes: 

23 new outfits and a whole new set for TTPD 🙇 you win, paris#ParisTSTheErasTour #TaylorSwift #TTPD pic.twitter.com/M8m3xHKL7q

— ALBURN iS D-Y-I-N-G in the bLue niLe (@Lyf_is_folklore) May 13, 2024

Swifties everywhere have even begun to design their own incredible PlayBills for the hypothetical musical: 

The trademark for Female Rage: The Musical hints at broader possibilities for this concept. It may not only integrate into her current tour, but could also evolve into larger-scale projects, potentially in the realms of theater or additional music projects.

Swift’s approach to her intellectual property through this trademark exemplifies her sophisticated grasp of the intersection between art and business – ensuring she maintains control over how her creative output is used and perceived.

okay i did something 🫢🫢🫢
eras tour aka female rage the musical by taylor swift, you’re welcome!#TSTheErasTour #ParisTSTheErasTour @taylornation13 @taylorswift13 https://t.co/qbKenYJZSJ pic.twitter.com/bLKag8UBvL

— mari 🤍 ttpd (@gotthemapfromme) May 12, 2024

Swift's intellectual property maneuver to trademark Female Rage: The Musical not only expands her artistic and commercial reach, but also reflects her keen sense of brand protection. Recently, she has also applied for a copyright for this phrase.

According to BroadwayWorld, this application covers usage on musical recordings, video recordings, and potential merchandise. This new development raises exciting possibilities about its eventual adaptation into different media or in our Fan Of View, even a Broadway production​ 

Photo Credit: @tstourtips_ on Instagram.