Taylor Swift’s “Opalite” promo turns Swifties into Blade Angels fans — here’s why!
Taylor Swift turned an NBC Olympics preview into must-watch TV on Monday (Feb.16), using her chart-topping single "Opalite" and a warm, storytelling voiceover to introduce Team USA’s rising figure-skating trio Alysa Liu, Amber Glenn and Isabeau Levito –affectionately dubbed "The Blade Angels."
"Ladies and gentlemen, I’d like to introduce you to Amber, Alysa and Isabeau, three American showgirls on ice who will capture your heart with their stories," Swift says in the clip, which pairs cinematic footage of the skaters with Swift’s measured narration. The brief portraits are intimate and evocative, designed to give viewers emotional stakes before the competition even begins.
Of Amber Glenn, Swift highlights resilience.
"Amber will be the first to tell you about how many battles she’s fought, and about how the ones she’s lost have meant as much as the wins. Her superpower now is embracing the fight and daring the world to test her self-belief."
Alysa Liu is framed as a joyful comeback story, "As for Alysa, she walked away from skating when she was 16, but then came back on her own terms. Joy fuels her now. Every jump, a celebration."
And Isabeau Levito is presented almost as destiny, “I mean, she’s destiny personified. Her mom grew up in Milan, and her nona, her grandma, lived exactly 13 minutes from the Olympic rink. When you skate like you’re meant to be out there, history has a funny way of showing up."
NBC’s choice to pair Swift’s music and voice with humanizing vignettes shifts the promo from routine marketing into cross-cultural storytelling. The result is twofold: longtime figure-skating fans get a stylish spotlight on emerging champions, while Swift’s vast fanbase - the Swifties - is given a personal connection to skaters they may not have followed before. The clip effectively broadens the potential viewing audience for the Winter Games.
The NBC clip follows other Swift appearances tied to the Games, including a filmed message wishing Team USA luck that aired during NBC’s opening ceremony and the recent releases of the "Opalite" music video plus extended behind-the-scenes versions. Together, these moves signal sustained engagement rather than a one-off cameo.
NBC will air the bulk of Olympic figure-skating coverage. However, Peacock generally provides live streams and on-demand clips in the U.S – check NBCOlympics.com and local listings for schedules. Short promos and highlights are likely to appear across NBC’s social channels and Team USA’s platforms for quick viewing and sharing.
Bottom line By weaving pop-star storytelling into Olympic promotion, the NBC preview turned three young skaters into relatable protagonists and made a persuasive case for new viewers to tune in. Whether you’re a die-hard Swiftie or a casual sports fan, the clip makes the upcoming figure-skating competition feel personal and impossible to ignore.
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