This week’s New Music Friday lineup is packed with a wide range of genres and emotions, offering something for every type of listener. From the heartfelt vulnerability of ROSÉ's "Toxic Till The End" to the high-energy party vibes of Bad Bunny's "EL CLúB," this week's releases explore the complexities Hozier returns with the somber yet stunning “Hymn to Virgil.” At the same time, Khalid and Ayra Starr offer up a groovy, soulful collaboration with “Make It Up To You.” If you’re looking for something fresh and experimental, Rebecca Black’s “Sugar Water Cyanide” offers a bold new direction. From indie rock and folk to reggaeton and Afropop, these tracks deliver emotional depth, genre-blending collaborations, and the infectious beats that are sure to keep you hooked all weekend long.

“Toxic Till The End” - ROSÉ

ROSÉ’s highly anticipated solo album Rosie is officially here, and her new track “Toxic Till The End” brings raw emotion to the forefront. The song explores the pain of a toxic relationship that never truly ends. Even when ROSÉ declares it’s over, the toxic pull of her lover remains. “Toxic Till The End” captures the complexity of love and pain intertwined in a relationship that’s hard to escape. The music video reflects this turmoil with a striking narrative, where ROSÉ and her lover go from moments of passion to destructive encounters. The video depicts ROSÉ roaming a mansion with the love interest, showing the emotional back-and-forth, culminating in a dramatic physical altercation. ROSÉ’s vocals soar with melancholy, perfectly capturing the emotional weight of the song. This track continues her streak of emotional vulnerability, following the success of singles like “APT.” and “Number One Girl."

“EL CLúB” - Bad Bunny

Bad Bunny’s latest single, “EL CLúB,” introduces a new party anthem with infectious reggaeton energy. Known for his genre-defying approach, Bad Bunny blends reggaeton with Latin trap influences to create an upbeat, club-ready track. The song is filled with catchy rhythms, layered vocal arrangements, and lyrics that celebrate the vibrant nightlife and energy of a nightclub setting. “EL CLúB” reflects Bad Bunny’s ability to stay relevant in the evolving music scene, seamlessly mixing traditional reggaeton sounds with contemporary trap beats. It’s sure to be a hit on dance floors and streaming charts alike.

“Hymn to Virgil” - Hozier

Hozier returns with the beautifully somber “Hymn to Virgil,” a tribute to late friends and inspirations, drawing upon themes of loss and the search for meaning. The track’s poignant lyrics express a deeply personal journey, as Hozier channels his trademark folk style, combining it with elements of indie rock and soul. Known for his haunting voice and lyrical complexity, Hozier masterfully intertwines introspective lines with sweeping instrumentation. “Hymn to Virgil” not only continues his exploration of love, spirituality, and sorrow but adds another layer to his artistic evolution. It’s a moving reminder of the profound impact people can have on our lives even after they’re gone.

“Georgia Ways” - Quavo, Teddy Swims, Luke Bryan

A standout collaboration, “Georgia Ways” brings together three distinct artists—Quavo, Teddy Swims, and Luke Bryan—for a unique blend of hip-hop and country. Quavo, known for his hip-hop flair, balances perfectly with Bryan’s country roots and Swims’ soulful vocals. The result is a catchy and infectious track that tells a story about southern living, loyalty, and love. The fusion of genres brings a fresh sound, yet there’s a clear respect for both country traditions and contemporary hip-hop. “Georgia Ways” is a feel-good anthem that unites musical worlds, celebrating the charm and roots of the American South.

“Lonely” - Sheyna Gee

Sheyna Gee’s “Lonely” is a spellbinding ballad that plunges deep into the raw, aching emotions of isolation and the relentless longing for connection. With her rugged, soulful voice, Gee breathes life into every lyric, painting a vivid picture of someone caught in the silent struggle of solitude. The minimalist instrumentation places her vocals at the forefront, allowing each note to weave an emotional tapestry that resonates deeply. Gee’s delivery is infused with such palpable feeling that each word lingers, echoing in the listener’s mind long after it fades. “Lonely” transcends being merely a song; it’s an intimate journey into vulnerability, perfectly capturing the universal ache of being alone. The haunting atmosphere she creates is irresistible, sticking with you like a bittersweet memory. In every note, Sheyna Gee proves her remarkable talent and her ability to craft an unforgettable, soul-stirring experience.

“O Holy Night” - Cody Cozz

Cody Cozz brings a fresh take on the classic Christmas carol “O Holy Night.” With his distinct voice, Cozz gives this holiday staple a more modern yet reverent interpretation. Stripped of elaborate production, with light strings and piano, this version emphasizes his heartfelt delivery, allowing the power of the song’s message to shine through. While many versions of “O Holy Night” rely on grand orchestration, Cozz’s simplicity and sincerity make this rendition stand out, providing a new emotional depth to a beloved holiday song.

“Make It Up To You” - Khalid, Ayra Starr

Khalid teams up with Nigerian pop sensation Ayra Starr on “Make It Up To You,” a soulful and groovy collaboration. The track blends R&B and Afropop seamlessly, with Khalid’s smooth vocals and Ayra Starr’s energetic delivery creating an irresistible vibe. The song’s lyrics reflect the desire to make amends and find peace in a relationship, and its lush production complements the emotion behind the words. With this collaboration, both artists demonstrate their vocal versatility and willingness to push boundaries, making “Make It Up To You” a standout track.

“Yesterday’s World” - TV Girl, George Clanton

“Yesterday’s World” is a dreamy and nostalgic track that combines the indie-pop sounds of TV Girl with George Clanton’s ethereal electronic influence. The song’s laid-back vibe, combined with reflective lyrics, takes listeners on a journey through memories of the past. The collaboration fuses TV Girl’s lo-fi sensibility with Clanton’s synth-driven melodies, creating a track that’s both introspective and relaxing. “Yesterday’s World” feels like a snapshot of simpler times, and its bittersweet tone captures the longing for days gone by.

“Sugar Water Cyanide” - Rebecca Black

Rebecca Black’s “Sugar Water Cyanide” marks a bold new direction in her musical career. Known for her viral hit “Friday,” Black has since evolved as an artist, and this track showcases her growth. “Sugar Water Cyanide” explores darker, more experimental themes, blending electronic beats with a moody atmosphere. The song’s lyrics delve into a toxic relationship dynamic, with the juxtaposition of sweetness and danger. Rebecca’s exploration of complex emotions and musical styles makes this track a powerful statement of artistic maturity.

"All I Want For Christmas Is An Open Bar" (Video) - Drew Green

Drew Green’s new holiday single, "All I Want For Christmas Is An Open Bar," is a delightful, tongue-in-cheek take on holiday cheer. The song breaks from the traditional "heartwarming" holiday song formula, instead offering a fun and slightly irreverent twist on the season. The upbeat, country-pop track features catchy melodies and a playful lyricism that brings some much-needed humor to the often sentimental holiday music landscape. Green's distinctive voice and charismatic delivery shine, making it clear he’s not afraid to poke fun at the typical Christmas songs we know and love. The music video, which ties into the song's party theme, enhances the playful tone, showing Green embracing the festive chaos. This is the kind of Christmas anthem for those who prefer fun over sentimentality during the holiday season.

"I Wonder" (Video) - Danny Kensy

Danny Kensy has officially released the highly anticipated music video for his poignant new track, "I Wonder," offering fans an intimate glimpse into the emotional reality of life on the road as a touring country artist. The video mirrors the heartfelt themes of the song, which finds Kensy contemplating whether his girl misses him as much as he misses her while navigating the loneliness and separation that comes with touring. The video’s somber, shadowy visuals are beautifully contrasted by the song’s bright, uplifting instrumentation, featuring catchy slide guitar and rhythmic country beats. This compelling contrast between light and dark not only enhances the song’s narrative but also adds a layer of depth, keeping viewers captivated. Kensy’s lyricism shines as he weaves vivid, relatable imagery, such as in the line, “Starin’ out this old bus window / Watchin’ the people all fly by,” pulling listeners into the experience of life on the road. The chorus — “I wonder if you think I do the same / Yeah, I wonder”— lingers long after the music ends, making the song’s reflections both timeless and poignant.

"Silent Night" (Video) - Mason Ramsey

Mason Ramsey’s rendition of “Silent Night” offers a refreshing take on the classic holiday carol, with his youthful, earnest voice breathing new life into this timeless song. While the track remains faithful to the original’s peaceful, reverent tone, Ramsey adds subtle country twangs that highlight his distinct style and emotional depth. The accompanying video enhances the track’s sincerity, featuring soft lighting and intimate shots of Ramsey singing with a quiet intensity, capturing the contemplative nature of the Christmas season. Ramsey’s voice is a perfect match for this song, full of warmth and nostalgia, which resonates with listeners. Ramsey provides a heartfelt, authentic rendition that will warm the hearts of listeners this Christmas.

"Evergreen" (Video) - Tiera Kennedy

Tiera Kennedy’s holiday single, "Evergreen," brings a fresh country twist to the Christmas music scene. The track captures the warmth of the holiday season, intertwining themes of love and seasonal beauty with Kennedy’s rich, soulful vocals. The song paints vivid imagery of a perfect winter holiday, drawing on the evergreen tree as a symbol of enduring love and connection. The production is lush, with gentle acoustic instrumentation and soft percussion, making it feel intimate yet festive. Kennedy’s delivery adds an emotional layer, mainly when she sings about love that lasts beyond the season. This song stands out for its heartfelt sentiment and country charm, offering a modern holiday tune that will likely become a staple for those who enjoy contemporary country music with a holiday touch. The video accompanies the release and continues this warm, heartfelt atmosphere, adding to the seasonal magic of "Evergreen."

These tracks and music video releases span a range of genres and emotional tones, making today’s new releases a diverse and exciting mix. Whether you’re in the mood for holiday ballads, high-energy anthems, or genre-blending collaborations, there’s something for everyone to enjoy this week.