Q&A: Clever Makes Country Debut With Self-Titled EP And Fuses Hip-Hop Roots With Southern Storytelling

Clever’s new EP blends soulful storytelling, Southern roots, and hip-hop influences to deliver fans a raw, emotionally charged musical experience.

by Trevor Justin - Oct 30 2024
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Genre-bending artist Clever recently unveiled his self-titled EP (Oct. 25), offering fans a deeply personal glimpse into his unconventional life and creative process. Hailing from Alabama, Clever stands out as one of the most captivating talents in the music industry today.

His poetic storytelling and emotional depth distinguish him in the ever-evolving musical landscape, showcasing a unique perspective that resonates with listeners. Clever has been writing since he was nine, using his art as a form of personal expression. His authenticity shines through in every lyric, turning raw emotion into powerful, relatable narratives.

@clever #clever ♬ Trainwreck by Clever - Clever

The stream-worthy project includes the reflective track "Billy The Kid," "Gently in the Night," the viral hit "Trainwreck," and many more. Each song bridges his unique experiences with his Alabama roots.

Clever's rise has been nothing short of remarkable. His career took off with viral success on platforms like TikTok and SoundCloud, capturing listeners with songs that dive into themes of love, loss, and personal resilience. His captivating sound led to collaborations with top-tier artists like Justin BieberPost Malone, and Chris Brown. Their acknowledgment reflects his versatility in the Hip-Hop and R&B space. 

However, in stripping down his sound to its core, Clever found his true voice – one deeply connected to country lyricism and storytelling. His release embodies this shift, fusing his soulful vocal style with the heart and grit of his Southern upbringing. Even Bieber has praised Clever’s work, citing the raw emotion and depth he brings to his music.

Clever’s music is more than just catchy melodies –  it’s an authentic reflection of his rags-to-riches journey, one that resonates with listeners personally. As fans continue to stream his buzz-worthy project, they learn that Clever is an artist whose star is still on the rise. 

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Fandom Daily: You've been writing poetry since you were nine. How has your early start in writing shaped your music today?

Clever: "Poetry was basically laying the foundation for my music. It taught me the power of words and how to weave emotions into stories. Now, when I write songs, I draw from that early experience, crafting lyrics that resonate on a deeper level."

FD: Your music blends your Alabama roots with country lyricism and a soulful vocal style. How do you balance these influences with your background in Hip-Hop and R&B?

Clever: "It’s all about finding harmony. I take the storytelling of country, mix it with the rhyme schemes I’m used to, and create something unique. It’s a blend that feels authentic to me, allowing each influence to shine while keeping my sound cohesive."

Fandom Daily: “Cowboy Killers” just released. What inspired this track, and what message do you hope listeners take away from it?

Clever: "'Cowboy Killers' was inspired by the ups and downs of life. It explores themes of resilience and vulnerability, reminding listeners that it’s okay to face struggles head-on. I hope people feel empowered and connected to their own journeys through the song."

Fandom Daily: You've collaborated with major artists in the past. How have these experiences influenced your music and artistic journey?

Clever: "Collaborating with major artists has been eye-opening. Each partnership brings fresh ideas and perspectives, pushing me to grow as an artist. It’s like trading creative energy, and those experiences have helped to shape my sound."

Fandom Daily:  Do you see yourself stepping more into the spotlight with your upcoming releases? What could us fans expect from you?

Clever: "I'm ready to embrace the spotlight. With my upcoming releases, fans can expect a more refined sound and deeper themes. I’m focusing on authenticity and creating music that resonates with a wider audience."

Fandom Daily:  What role does your Alabama upbringing play in your music, and how do you incorporate those roots into your songwriting?

Clever: "My Alabama upbringing is always reflected in my music. It influences my storytelling and the imagery in my lyrics. I draw from my experiences and surroundings, making sure to keep this Southern feeling alive in every song."

Fandom Daily:  How do you feel your music connects with the Hip-Hop/R&B audience and those more drawn to country music?

Clever: "Music is a universal language, and I believe my sound bridges the gap between any genre. I am influenced by all music and I aim to create a vibe that speaks to shared emotions and experiences, making it relatable for everyone."


Fandom Daily: Justin Bieber has spoken highly of you. How does it feel to have the support of such a prominent figure in the music industry, and how has it impacted your career?

Clever "Having Justin’s support is incredibly validating. It’s a boost that encourages me to keep pushing my boundaries and striving for greatness. His recognition opens doors and allows more people to discover my music, which is a huge opportunity. He’s a big Christian like me,  so we’ve had talks on religion, and it's incredible to see him so focused on his craft and still so very dedicated to his faith - in a world where less personal preferences mean more streams - he stands behind his faith in front of the world and that’s inspiring."

Fandom Daily: Your songwriting often reflects a raw, emotional honesty. How do you approach writing such personal and vulnerable lyrics while still making them relatable to your listeners?

Clever: "I believe in being open and honest in my writing. By sharing my own experiences and emotions, I create a connection with listeners. I strive to express feelings of my own and reveal every skeleton in a way that many can relate to, crafting lyrics that resonate on a personal level with everyone who is drawn to me- but there’s a thin line between being vague and it becoming so personal that people can’t relate to it. I speak around the subject in a way that makes it more universal."

Fandom Daily: With the music industry constantly evolving, how do you stay true to your unique sound while also adapting to changing trends and the expectations of your fans?

Clever: "I stay true to my unique sound by embracing my roots while also being open to new influences. I keep my ears to the ground, listening to what’s happening in music while ensuring that my essence remains intact. It’s about evolving without losing sight of who I am as an artist."

Photo Credit: Cusick Media

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