Later this week, we'll be off to see the wizard as 'Wicked: For Good' is set to hit theaters on Friday, November 21st. From belting out the runs to holding space with the lyrics to Defying Gravity, we could not be more excited to reconnect with Cynthia Erivo's Elphaba Thropp and Ariana Grande's Glinda Upland, as well as the rest of the fantastical citizens of Oz.

Wicked Part 1 (2024) was wildly successful, earning its place as the fifth-highest-grossing movie of last year. It became a milestone moment in pop culture, and the fanbase skyrocketed. What began as a Broadway musical, which only a limited number had seen, had now evolved into a full-fledged fandom accessible to everyone in theaters across the globe. 

Capitalizing on the first movie's success, Wicked has partnered with brands across industries to fully immerse fans in the world of Oz. From food, to fashion, and even home decor, Wicked is everywhere, allowing fans to express their love for these characters however they see fit. Let's take a look at some of our favorites: 
 

Fashion

For those who love to wear the fandoms on their sleeves (literally), Wicked has partnered with GAP,  Abercrombie & Fitch, Naadam, Samii Ryan, Old Navy, and Nordstrom for special threads inspired by the movie. 

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Food

Oz is no stranger to sweet treats, I mean, they have an entire guild dedicated to lollipops, and now you can get a taste of the magic. Trubar, the plant-based protein bar brand, has launched two limited-edition flavors, Elphaba’s It’s Mint to Be Chip and Glinda’s Daydreaming About Donuts. Speaking of donuts, Dunkin' has launched two new iced drinks, the Wicked Green Matcha, and the Wicked Pink Refresher, as well as Wicked-themed Munchkins that come in a collectible tin! If potions are more your thing, you could always take home a Wicked-themed bottle from Absolut. They also have fun Oz-themed cocktail recipes on their website.

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Beauty

Of course when you go see the movie, you have to look the part, right? Dazzle your friends with six limited-edition nail polish shades from Essie. Olay lets you bathe in the wickedly wonderful scents of Oz with their limited edition body wash. Ariana Grande's own R.E.M. Beauty got in on the fun with their own line of Wicked-themed cosmetics. You can then store your new makeup in your LoveShackFancy Cosmetic pouch.

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Home & Lifestyle

For the diehard Wicked fans looking to decorate their home, we've got a few suggestions. Ruggable launched a line of rugs and welcome mats, including a yellow brick road rug that is too cool to pass up. For the chefs, Le Creuset launched a line of limited edition Dutch ovens with some striking Wicked-themed art. Expand on your kitchen even further with Wicked-themed bakeware and kitchen tools from Williams Sonoma. Barkbox thinks Toto should get in on the fun, too, and has their own line of Wicked chew toys.

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Music

Lastly, and maybe most importantly, as a fan of Wicked, you need to bring home the music. Barnes and Noble has an exclusive pink/blue/green marbled vinyl of the Wicked: For Good soundtrack. If you've caught the vinyl bug, Urban Outfitters also has an exclusive 7-inch Single of No Place Like Home / The Girl in the Bubble on transparent glitter vinyl.

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It's clear the Wicked fandom runs deep from the wide array of collaborations. We've only just scratched the surface, but we hope you found a way to express your fandom and spread the magic.